ACCEPTABLE OR BETTER CONDITION. SEE DESCRIPTION AND PHOTOS. During this period of time, actor Joel Murray voiced Chester the Cheetah. He is a brother of comedy legend Bill Murray, as well as actor Brian Doyle Murray. Please go to the 5StarThrift Facebook page for a full description and video of this item. Please note: It does appear this unit was not used inside a store for display, but it does have a couple slight condition issues. These include some bending of the plastic at two individual corners, and one of the plastic Chip City signs has a small tear at the finger. See photos. The color on the signs are tremendous and vibrant. The plug-in unit is a more recent fixture that I got from another neon sign, which is in working order for the unit to speak its 4 phrases. There are no screws or other hardware than what is pictured with the unit, as I do not have box 1 or 2, which I assume were the cardboard shelving units for this display as well as overall instructions. MEASURES APPROXIMATELY: 6 feet high, look at pictures for individual part measurements. The two chip city signs measure approximately 34″ x 54″. The 3-D effect raises Chester, approximately 3 inches high. The cardboard backing for these two signs was originally attached to the sign with a hot glue adhesive, which overtime no longer sticks. The two “Fill a sack with your favorite snacks” signs measure approximately 53″ x 8″ each. The two blank 6′ sign backs measure approximately 20″ x 68″. The two metal pole pieces measure 22 inches and 30 inches. I will be happy to deliver the entire unit to anyone within a 3 hour drive from central North Carolina. Free of charge. A local Police Department will be the pre-determined location of choice for safety. 1994 SuperMarket News Article. DALLAS — Frito-Lay has begun rolling out and installing 2,000 freestanding snack merchandising fixtures in power alleys at supermarkets and mass merchants across the country. The display units, dubbed Chip City, have successfully expanded total salty snack sales at test stores in 20 markets, said Tom Kuthy, director of new products for the company. The four-sided Chip City units are designed to drive incremental impulse sales outside stores’ main snack aisles, said Kuthy. They display one-ounce bags of Frito-Lay’s most popular snack brands at a 25-cent price point. Consumers can make their own multi-packs by placing the individual items into a plastic bag from a roll mounted on the display unit. A distinctive feature of the unit is a motion-activated voice unit which speaks to passing consumers in the voice of Chester Cheetah, a Frito-Lay animated spokes-character whose image decorates the display. In-store research at test locations proved that the voice has great attention-grabbing power, he said. This is by far the most elaboratepiece of equipment that Frito-Lay has ever concocted. And they did so without cannibalizing sales from other Frito-Lay brands, he said. The Chip City displays were designed to overcome the tendency by many shoppers to skip the salty snack aisle entirely in order to avoid temptation, said Kuthy. In market research commissioned by Frito-Lay, the company learned that 46% of all potential salty snack customers never even go down the aisle. He added that the 25-cent price point was chosen because it represented meaningful value for the consumer and further encouraged impulse sales. Our mission was pretty simple. Testing of the Chip City concept began two years ago in Dallas, where several Tom Thumb, Kroger, Brookshire and Wal-Mart stores were outfitted with the units. About one year later the test was expanded to 200 stores across country. “We sent out 10 units to each of our 20 sales divisions, which chose where to put them, ” he said. Kuthy said Frito-Lay has continually monitored the display’s effectiveness, using Information Resources’ Behavior Scan to run a split panel test which compared 10 Chip City stores with another 10 stores. “We were very concerned about cannibalization of our variety pack, ” he explained. What ended up happening was that variety pack was down about 5%, but not like it fell off the map. This was essentially all incremental sales. After two years of experience, the company is confident that it can tell a compelling story to retailers about the benefits of Chip City. On the bottom line, Chip City has provided retailers and Frito-Lay with a tremendous boost in sales. Total salty snack category where we have put these units in can grow by up to 6%. That’s total category, all sizes, Kuthy said. He also cited a consumer poll in which 52% of shoppers said that they would prefer shopping in a store with Chip City. This was a little bit astounding and some folks are skeptical, but since it keeps kids entertained, the displays are a benefit for Mom. Kuthy said the individual scanning for the 25-cent bags at the checkout has not proven to be an issue with retailers. We were worried about that, but if you think about the number of items in any given grocery cart, there are a lot of little items anyway — baby food or others. So it hasn’t been a problem from a productivity problem at the cash register. Frito-Lay has not yet studied whether the sales of 25-cent bags have built any movement on larger bags. “Part of idea behind this was as a great place to put trial size, ” Kuthy explained. PLEASE VIEW ALL PICTURES AS LIGHTING ON PRODUCT MAY VARY. MOST OFTEN THE DARKER THE PHOTO IS MOST DESCRIPTIVE OF THE ITEM COLOR. PLEASE NOTE: PRE-OWNED, unless stated otherwise in TITLE. ACCEPTABLE CONDITION OR BETTER, MAY HAVE SOME IMPERFECTIONS OF SLIGHT WEAR SUCH AS DUST, DIRT OR SLIGHT MARKS. PLEASE SEE ALL PHOTOS AND DESCRIPTION FOR THE DETAILED CHARACTERISTICS OF THIS TREMENDOUS COLLECTIBLE! IF I SEE CONDITION ISSUES, I WILL POST THEM IN THE PHOTOS! CHECK OUT OUR OCCASIONAL 33% OFF ITEMS AT 5-STAR THRIFT! HUNDREDS OF BOOKS, FANTASTIC FASHIONS AND ANTIQUE / VINTAGE COLLECTIBLES. THANK YOU TO ALL OF OUR GREAT CUSTOMERS. This item is in the category “Collectibles\Advertising\Food & Beverage\Other Food & Beverage Ads”. The seller is “5starthrift” and is located in this country: US. This item can be shipped to United States.
- Brand: Frito Lay
- Type of Advertising: Sign
- Color: Multi-color
- Theme: Food & Beverage
- Original/Reproduction: Original
