Vintage Store Display

It was used during the 1920’s in store windows of Winchester Stores, Winchester Repeating Arms own line of hardware stores. Panel sets, consisting of five 40″ x 19″ panels, were introduced in March 1920 and continued through approximately 1928. Originally printed on one side of the thin cardboard panel Winchester quickly saw the economy in printing on both sides and double sided panels were introduced in September, 1920. The scenes on each side of the panel were targeted for display during specific weeks designated by Winchester. Each panel was made to be slipped into a wooden five panel frame, also supplied by Winchester. It appears that Winchester produced at least 29 one sided sets and 47 two sided sets. This panel set advertises the Winchester Junior Rifle Corp and. 22 target rifle shooting. The release date was December 26, 1920. The reverse side of the panels, not shown in the photos, depict kitchen knifes. See the photo of the panel set from David Kowolski’s book, Winchester Rarities, to see that side of the panels. This reverse side was designated for use in January 1921. The Winchester Junior Rifle Corp was started by Winchester in the late 1910’s to promote youth shooting a concept very foreign in today political correct society! Youth enlisted in local clubs at schools! , scout troops, churches, etc. To learn to shoot and compete for medals as they improved their scores. Of course the use of Winchester rifles and ammunition was heavily promoted in the process. And the youth grew up using Winchester which they carried into adulthood. Today WJRC items are quite collectible and highly sought by Winchester and memorabilia collectors. The best reference book on this subject is the Winchester Rarities by Tommy Webster and David Kowolski. Some of the sets that I have for sale are pictured in this book and identified in the description. I typically show photos of one or both sides of the panel set from that book when possible. Some of the panel sets I have for sale were not shown in the book as they were not available at the time of publication. The panel sets are colorful and present a breathtaking image when arranged in order. The individual panels are fragile due to the lightweight construction. Edge damage from inserting and removing from frames is common but such damage is typically hid from view by the wood frame. Those that are not on foam core should be protected as such for preservation. Or displayed in a frame if you have one. This panel set is in pretty good condition. There is the typical edge damage that occurred from inserting and removing the panels from the wood frames. The colors are excellent. There are a few paint splatters in the upper right corner of the first, most left, panel. Unless noted the items listed are original and not restored, not reprints. Please bookmark my site and check back throughout the coming months. This item is original without restoration of any kind. The panels are sandwiched between lightweight pieces of plywood for protection, a method I have used successfully many times over. The item “Winchester Store 5 Panel Window Sign Display Junior Rifle Corp Shooting 22 Medal” is in sale since Wednesday, April 05, 2017. This item is in the category “Collectibles\Advertising\Merchandise & Memorabilia\Store Displays”. The seller is “nce1″ and is located in Duluth, Minnesota. This item can be shipped to United States.