Vintage 1940s Sucrets Advertising Cardboard Store Display Poster Joesph Binder. Designed as a countertop easel display advertisement for Sucrets. The art was created and illustrated by Joseph Binder. (March 3, 1898 – June 26, 1972), an Austrian graphic designer. He is recognized as one of the pioneers of the modern poster. Noted for his refined, stylized images and high-impact colors. Some of his best known works include posters for the 1939 New York World’s Fair. And the American Red Cross. Throughout the 1940s and 1950s Binder continued to receive awards in poster competitions for Travel in America, the American Red Cross, and the United Nations. His commercial work also garnered recognition. Posters for Ballantine Beer and SECRETS. Throat Lozenges were among designs that won awards from the Art Director’s Club. He created memorable advertisements and posters for A&P. Binder’s last commercial client was United Airlines. In 1957 he designed a set of eight travel posters for them. The posters depicted destinations served by the airline including Chicago, Colorado, San Francisco and Washington D. The design for the Washington D. Poster is striking in its dramatic perspective of the Lincoln Memorial. Measures 18 3/4″ x 14″.
