Vintage Store Display

It was used during the 1920’s in store windows of Winchester Stores, Winchester Repeating Arms own line of hardware stores. This panel set advertises Better Trapshooting on one side and Flashlights on the reverse side. The release date was May 12, 1921 and was continued use at various times throughout the year. Panel sets, consisting of five 40″ x 19″ panels, were introduced in March 1920 and continued through approximately 1928. Originally printed on one side of the thin cardboard panel Winchester quickly saw the economy in printing on both sides and double sided panels were introduced in September, 1920. The scenes on each side of the panel were targeted for display during specific weeks designated by Winchester. Each panel was made to be slipped into a wooden five panel frame, also supplied by Winchester. It appears that Winchester produced at least 29 one sided sets and 47 two sided sets. The best reference book on this subject is the Winchester Rarities by Tommy Webster and David Kowolski. Some of the sets that I have for sale are pictured in this book and identified in the description. I typically show photos of one or both sides of the panel set from that book when possible. Some of the panel sets I have for sale were not shown in the book as they were not available at the time of publication. The panel sets are colorful and present a breathtaking image when arranged in order. The individual panels are fragile due to the lightweight construction. Edge damage from inserting and removing from frames is common but such damage is typically hid from view by the wood frame. Those that are not on foam core should be protected as such for preservation. Or displayed in a frame if you have one. Description of this panel sets significance from the owners’ web site is as follows. (May 12-18, 1921)-Another great Winchester 5-panel set, also called “The Sport Alluring”. You can see this display in the Winchester “RARITIES” book-pp. (Side-#1)-Titled “BETTER TRAPSHOOTING” a Great scene of the classic “TRAP LINE” of that period with the individual wooden stands (each holding a box of Winchester Leader Shotgun shells), and they are all shooting Winchester MODEL-12’s. (Side-#2)-Titled”A HANDY LIGHT” shows a woman in her white Cooking apron, now in a dark basement, using a Winchester FLASHLIGHT to get a Jar of PRESEVES that she needs for the family dinner. The condition of both sides is MINT, with no restoration of any kind. Unless noted the items listed are original and not restored, not reprints. Please bookmark my site and check back throughout the coming months. This item is original without restoration of any kind. The panels are sandwiched between lightweight pieces of plywood for protection, a method I have used successfully many times over. The item “Rare Winchester Store 5 Panel Window Sign Display Trap Shooting Leader Model 12″ is in sale since Wednesday, January 04, 2017. This item is in the category “Collectibles\Advertising\Merchandise & Memorabilia\Store Displays”. The seller is “nce1″ and is located in Duluth, Minnesota. This item can be shipped to United States, United Kingdom, Denmark, Romania, Slovakia, Bulgaria, Czech republic, Finland, Hungary, Latvia, Lithuania, Malta, Estonia, Australia, Greece, Portugal, Cyprus, Slovenia, Japan, Sweden, South Korea, Indonesia, South africa, Thailand, Belgium, France, Hong Kong, Ireland, Netherlands, Poland, Spain, Italy, Germany, Austria, Israel, Mexico, New Zealand, Singapore, Switzerland, Norway, Saudi arabia, Ukraine, United arab emirates, Qatar, Bahrain, Croatia, Malaysia, Brazil, Panama, Jamaica.